In today’s society, men are becoming more aware of their appearances and also have the desire to age slower and maintain their youth, just like women do.
This tells me that men are looking for spa services because they suffer from conditions like Acne, age spots, and even razor bumps and need skin care products targeted specifically to their concerns as well.
Men have different needs than women – especially when it comes to shaving because of the fact that many are shaving their faces daily and this causes damage to their skin when not caring for it properly post-shave.
Shaving is a necessity for men in the workplace because it’s just not “clean-looking” to have a full beard. Plus it gives the appearance of youthfulness.
In today’s competitive job market, men need to have good looks, great skin and maintain a youthful appearance and it’s no longer just women who are being turned down for jobs.
Men are simple by nature, so they need spa services and a skin care line that is also simple and un-complicated. Their facials need to be structured in a way that they can see & feel the results during and after their service.
There are a number of product lines that are specific to the Male clients, but you always need to look at ingredients because most of the OTC products have dry, irritating ingredients that are NOT going to help with Acne or Razor bumps – they will only exacerbate the conditions.
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