Many of you have no idea what serums are or what their purpose is.
They are sold in kits, on shelves in stores and even posted all over social media.
How do you know if a serum is right for your skin? And which one should you choose?
Today that’s going to change, because I’m going to share with you what a serum is, the different types of serums and how to correctly use a serum.
What is a serum?
I like to describe your serum as the worker bees of skin care. Serums contain active ingredients that can treat specific skin conditions or skin types.
The purpose of a serum is to penetrate the skin’s barrier & get to the base of the epidermis (the first layer of skin) to target the new skin cells as they are being born.
The reason the serum must reach this level of skin is that it will heal the new skin cells and as they rise up to the skin’s surface, will be healthier and your skin conditions will improve.
Serums work to fight skin conditions such as acne, rosacea, melasma, dark spots from the sun, fine lines and wrinkles and minimize pores.
When used correctly, serums really are a miracle product. Without a serum your skin won’t achieve the results you are truly desiring.
Serums are not all equal
This is important to know because a serum you buy over the counter (OTC) vs. a serum you buy from a spa or salon are two completely different products.
Serums sold OTC tend to have less active ingredients and more filler ingredients and essential oils to give the skin a slightly improved appearance, but not really do anything to change the condition of your skin.
This is especially important when dealing with wrinkles, dark spots or melasma or rosacea.
You want your serum to help your skin look and feel better, unfortunately, you’re not going to achieve that with an OTC serum.
Professional serums, sold in salons & spas have higher active ingredients and tend to be encapsulated in a liposome (a bubble) that keeps the active ingredients stable until it slowly releases in the skin.
OTC products don’t contain liposomes because when these products are mass-produced, they don’t have the ability to do so.
Different types of serums
There are many types of serums, but today I’m going to cover the most common serums used.
Vitamin A (also known as Retinols)
I like to tell my clients that the A stands for aging. Vitamin A is designed to fight signs of aging.
I tend to stay away from Retinols and use a more natural form of Vitamin A, because those of you who have used Retinols know how harsh they can be on the skin and how irritating they leave your skin.
Vitamin A does help fight signs of aging, because when it gets in the new skin cells, it helps repair them from damage caused by other skin care products, sun and environmental toxins.
Vitamin A is also great a minimizing pore size and helping to reduce the appearance of those annoying red scars left behind after a pimple.
Vitamin C works best on clients suffering from sun damage or melasma. Vitamin C helps to lighten the skin and even out the skin tone.
Vitamin C is tricky, because it is a very unstable molecule and when you purchase a Vitamin C serum OTC, it uses a different form of Vitamin C that isn’t very effective at lightening the skin.
I prefer Vitamin C on clients who are suffering from sun damage and their skin tone tends to be uneven. Vitamin C works great to help even out their skin.
Peptides are one of the most effective anti-aging ingredients used in serums. There are many different forms of peptides, but the end result is aging and fighting fine lines and wrinkles.
Peptides work by restoring the amino acid bonds in the skin that gets damaged from harsh skin care products, sun damage or environmental toxins.
This helps to reduce signs of wrinkles. Some peptides can even reduce the appearance of movement in the area.
How to use a serum
Now that you understand the purpose of a serum and the most common types of serums used, it’s time to learn how to use a serum.
This is a common problem I see with first-time clients. Many of them have serums or have purchased them in the past, but don’t really know why they need them or how to use them correctly.
First off, make sure that you understand WHY you’re using a serum.
Is it to fight wrinkles, even out your skin or reduce redness?
Once you determine that, schedule a consultation with your esthetician, salon or doctor to help you find a serum that is going to give you the best results.
I love customizing serums for my clients to give them the maximum effect when doing their home care.
You can even use 2-3 different serums depending on your skin’s concerns. For starters, let’s get you used to one serum and then we can build from there!
Once you have your serum, you must make sure that it’s applied on clean skin either once a day at night or twice daily.
I start my clients out at night because while we sleep our skin repairs itself. Applying your serum at night ensures that your new skin cells will be healthy as they move to the skin’s surface.
First, you wash your face and apply your toner. Then you apply 1 pump of your serum and massage all over your face & neck. Next, comes your facial oil, then moisturizer.
The purpose of layering the serum, oil & moisturizer is to continue to massage the serum in. Massage helps stimulate circulation. When your circulation is stimulated, the skin pulls the serum in deeper.
Remember, the goal is to get that serum to the base of the epidermis so it can target new skin cells as they’re being born.
It’s really simple and not as complicated as many of you thought!
Please leave a comment if you have questions or reach out to me via email: firstname.lastname@example.org
P.S. To book an appointment with Samantha or buy a book: “Skin Deep: Demystifying Skin Care Solutions to Achieve Healthy, Glowing Skin”
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